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Thailand’s Trusted Thailand initiative gives travellers a visible, verifiable sign that tourism businesses meet rigorous safety standards. Supported by booking platforms and the Tourist Police app, the programme brings certification, multilingual emergency assistance, real-time alerts and practical safety information into every stage of the visitor journey across Thailand’s destinations nationwide. The post “Trusted Thailand” Is Rewriting the Rules of Travel Safety appeared first on TAT Newsroom.

TAT welcomes Sun PhuQuoc Airways’ daily Bangkok–Phu Quoc service, launching on 8 August 2026. The route will strengthen two-way tourism, expand regional connectivity and offer travellers greater choice. Viet Nam remains an important short-haul market, with 689,000 arrivals to Thailand expected by year-end as airline partnerships further expand across Asia. The post TAT welcomes Sun PhuQuoc Airways’ Bangkok–Phu Quoc service appeared first on TAT Newsroom.

TAT has signed Letters of Intent with five major partners in China, linking tour operations, digital platforms, smart travel and consumer brands. The agreements aim to strengthen traveller confidence, improve services and develop quality tourism through targeted marketing, specialised products, travel information, mobility solutions and in-destination experiences across Thailand nationwide. The post TAT signs five strategic partnerships in China to advance quality tourism to Thailand appeared first on TAT Newsroom.

TAT and UOB Thailand have launched the “Travel Thailand Together” campaign, offering hotel privileges, credit card benefits and traveller rewards until 30 September 2026. The nationwide initiative encourages domestic journeys, supports tourism businesses and channels traveller spending into local economies and communities across Thailand through exclusive benefits and rewards nationwide. The post TAT and UOB launch “Travel Thailand Together” campaign appeared first on TAT Newsroom.

Prime Minister Anutin Charnvirakul led high-level tourism engagements in Chengdu, advancing cooperation with Sichuan Airlines and Meituan. Discussions covered restored and new air routes, joint marketing, data exchange, gastronomy promotion and traveller confidence, supporting Thailand’s Chinese visitor and tourism revenue targets while encouraging quality travel from western China through 2027. The post Prime Minister Anutin Charnvirakul leads high-level tourism engagements in China appeared first on TAT Newsroom.

Thailand’s Tourism and Sports Ministry is accelerating Suvarnabhumi Airport service improvements through stronger agency coordination, congestion management and expanded immigration technology. Measures include real-time passenger data sharing, improved queue management, biometric verification and increased automated passport-control capacity to deliver faster processing and a more seamless visitor experience for international travellers. The post Thailand’s Tourism and Sports Ministry accelerates service improvements at Suvarnabhumi Airport appeared first on TAT Newsroom.

Thailand’s Cabinet has approved updated details for visa exemption and Visa on Arrival measures. The update will replace the 60-day visa exemption measure with country-specific entry categories, including 30-day visa exemption, 15-day visa exemption, or Visa on Arrival, pending Royal Gazette publication and official implementation. The post Thai Cabinet approves updated visa measures pending Royal Gazette publication appeared first on TAT Newsroom.

TAT is collaborating with the production team behind The Challenge Season 42, filmed in Bangkok, Pattaya and Chon Buri. Premiering on Paramount+ on 5 August 2026, the season showcases Thailand’s urban energy, coastal scenery, outdoor landscapes and international filming potential, supporting the country’s film-tourism strategy and reaching diverse global audiences. The post TAT brings Amazing Thailand to global audiences through The Challenge Season 42 appeared first on TAT Newsroom.