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TAT presented the Thailand Tourism Update at TTM+ 2026 in Pattaya, outlining a quality-led tourism direction under Value over Volume. The strategy connects wellness, gastronomy, world events, sustainability, and Travel with Care to strengthen Thailand’s appeal for high-value travellers while supporting communities, businesses, and responsible growth. The post Thailand Tourism Update at TTM+ 2026 reinforces quality-led growth direction appeared first on TAT Newsroom.

TAT and partners are presenting Amazing Thailand Grand Sale 2026 from June to August, inviting Thai and international tourists to explore Thai brands, local identity, and creative experiences nationwide. The campaign links shopping, dining, accommodation, and privileges while supporting Thai entrepreneurs and generating wider tourism spending across the visitor journey. The post TAT elevates Amazing Thailand Grand Sale 2026 with Thai brand experiences appeared first on TAT Newsroom.

TAT is presenting Amazing Thailand Fest 2026 in Amsterdam from 3 to 16 June at de Bijenkorf, highlighting Thai gastronomy, wellness, culture, and travel. The showcase features royal-inspired cuisine, cooking demonstrations, cultural performances, and partner activities to inspire Dutch and European travellers to discover Thailand. The post Amazing Thailand Fest 2026 brings The Wholesome Taste of Thai to Amsterdam appeared first on TAT Newsroom.

TAT is coordinating with transport partners to support regional air connectivity and Fly and Drive tourism from June to September 2026. The 3-3-1-1 route focus covers eight airport destinations, linking flights with self-drive journeys to stimulate regional travel flows, improve access, and support Thailand’s Value over Volume strategy. The post TAT aligns Fly and Drive push on regional air connectivity with transport partners appeared first on TAT Newsroom.

TAT commends the Royal Thai Police for swiftly assisting a 21-year-old Chinese student targeted by a cross-border virtual kidnapping scam. The case highlights Thailand’s readiness to support visitors in distress, coordinate with international authorities, and advise travellers to verify suspicious contacts through official channels before taking action. The post TAT reaffirms visitor safety after Chinese student found unharmed in virtual kidnapping case appeared first on TAT Newsroom.

TAT and Bhutan’s Department of Tourism organised reciprocal familiarisation trips in May 2026 under the “Two Kingdoms, One Destination” partnership. The exchanges connected Bhutan’s Thimphu, Paro, and Punakha with Thailand’s Krabi Prototype, supporting high-value wellness, sustainable tourism, joint product development, and culture- and nature-based travel. The post Thailand and Bhutan strengthen tourism cooperation through reciprocal fam trips appeared first on TAT Newsroom.

Phuket International Airport will introduce automated passport channels for international departures from 13 June 2026. The new Automatic Border Channel system aims to support smoother passenger processing, while arrivals-area improvement works continue until 9 July. Travellers are advised to review eligibility requirements, follow airport signage, and allow sufficient immigration time. The post Phuket International Airport updates immigration services with automated passport channels appeared first on TAT Newsroom.

Thailand celebrates Pride Month with vibrant parades, inclusive hospitality, cultural events, and community-led initiatives across Bangkok, Phuket, Pattaya, Ko Samui, and Chiang Mai. Following the Marriage Equality Act, the kingdom highlights its role as a welcoming LGBTQIA+ destination where celebration, visibility, and Thai warmth come together. The post ‘Go Thai, Be Free’ – In Thailand, the Rainbow Meets the Wai appeared first on TAT Newsroom.