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May 2026 in Thailand brings a lively calendar of cultural festivals, local traditions, food events, creative fairs, and outdoor experiences nationwide. Highlights include the Nan Skateboard Boat Race, Satun Halal Street, Light Phenomenon the Series, Bua Khok Rocket Festival, and Amazing Thailand GI Tour & Trail Running. The post May 2026 Festivals and Events in Thailand appeared first on TAT Newsroom.

The Tourism Authority of Thailand launches the “Feel All the Feelings, Seeking Thailand’s Wonders” campaign with LISA, encouraging travel nationwide. Running from May to July 2026, the initiative offers rewards and exclusive prizes while promoting meaningful journeys, supporting local communities, and reinforcing sustainable tourism through certified establishments. The post TAT Inspires Travel across Thailand with LISA through “Feel All the Feelings, Seeking Thailand’s Wonders”, Inviting Travellers to Discover Thailand and Win Five Styles of Exclusive Items appeared first on TAT Newsroom.

TAT has signed an LOI with Dida Holdings to strengthen Trusted Thailand in the China market. The partnership will use data-led communication, targeted content, and digital platforms including Xiaohongshu, WeChat, and Douyin to build traveller confidence, generate demand, and promote experience-led tourism across Thailand. The post TAT and Dida advance Trusted Thailand partnership in China market appeared first on TAT Newsroom.

The Tourism Authority of Thailand has presented a strategic tourism agenda following the official visit of H.E. Mr. Wang Yi, Minister of Foreign Affairs of the People's Republic of China. The agenda proposes a Thailand–China Tourism Partnership 2026–2030, targeting 4.72 million Chinese visitors and 260 billion Baht in tourism revenue. The post Thailand strengthens strategic tourism partnership with China during Wang Yi visit and meeting with Thai Prime Minister appeared first on TAT Newsroom.

TAT presented the Smile @Pattani festival from 24 to 26 April 2026, showcasing southern Thailand’s cultural heritage, local communities, and visitor readiness. The three-day event featured authentic cuisine, crafts, performances, and workshops, supporting local economies and reinforcing the region’s appeal as a vibrant, welcoming destination for domestic travellers. The post Smile @Pattani festival revitalises southern Thailand through culture and community appeared first on TAT Newsroom.

TAT and partners successfully concluded GSTC 2026 in Phuket, welcoming over 660 delegates from 60 countries. The conference advanced global discussions on sustainable hospitality, destination resilience, visitor management, community stewardship, and responsible event practices, reinforcing Thailand’s leadership in value-driven tourism and international sustainability standards. The post Thailand strengthens global leadership in sustainable tourism as GSTC 2026 concludes in Phuket appeared first on TAT Newsroom.

Amazing Thailand Health and Wellness Trade Meet 2026 highlights Thailand’s growing leadership in global wellness tourism. Hosted by TAT in Bangkok, the event connects international buyers with leading Thai operators, promotes Healing is the New Luxury, and showcases advanced medical, preventive, and holistic wellness services driving high-value tourism growth. The post Amazing Thailand Health and Wellness Trade Meet 2026 elevates Thailand’s global wellness tourism leadership appeared first on TAT Newsroom.

The Tourism Authority of Thailand reveals the behind-the-scenes of its “feel all the feelings” campaign featuring LISA, showcasing Thai fashion and local crafts. The TVC highlights cultural identity through design, community products, and storytelling, reinforcing Thailand’s appeal as a destination rich in heritage, creativity, and meaningful travel experiences. The post TAT unveils the inspiration behind “feel all the feelings,” showcasing “LISA’s” attire and local artisanal products intertwining Thai heritage and culture within every scene appeared first on TAT Newsroom.