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TAT is strengthening Thailand–Vietnam tourism at ITE HCMC 2026 through the Thailand Pavilion, business matching and consumer engagement. The initiative connects Thai tourism businesses with regional buyers, showcases New Thailand experiences, supports expanding air links and targets Vietnam’s millennial, family, Gen Z, incentive, luxury and sports travellers for year-round growth. The post TAT advances Thailand–Vietnam tourism growth at ITE HCMC 2026 appeared first on TAT Newsroom.

Explore Thailand’s September 2026 events, featuring cultural festivals, performing arts, live music, heritage celebrations, coffee culture, and sport. Highlights range from Sawankhalok and Ratchaburi’s creative showcases to Bangkok’s international performances, Songkhla museum nights, the Uthai Thani Music Festival, traditional celebrations, and the Pattaya Marathon, plus many more diverse experiences nationwide. The post September Event and Calendar appeared first on TAT Newsroom.

Ultra Thailand 2027 will make its Southeast Asian debut in Bangkok from 20–24 June at Four Seasons Hotel Bangkok at Chao Phraya River. Hosted by TAT and Private Luxury Events, the invitation-only gathering will connect Thai tourism businesses with influential buyers serving ultra-high-net-worth travellers and strengthen Thailand’s high-value luxury positioning. The post TAT partners Private Luxury Events to host Ultra Thailand 2027 in Bangkok appeared first on TAT Newsroom.

TAT and TikTok Thailand brought more than 300 LIVE creators to Bangkok for TikTok LIVE Community Fest 2026. Through immersive experiences in Song Wat, creators transformed local heritage, food and community stories into travel inspiration, extending Thailand’s appeal across Southeast Asia, the Caucasus and Central Asia through trusted digital voices. The post TAT drives Creator-Powered Tourism with 300 TikTok creators in Bangkok appeared first on TAT Newsroom.

Discover a different side of Thailand through scenic road trips, outdoor escapes and stylish glamping. Drive the legendary Mae Hong Son Loop, explore Khao Yai’s forests and vineyards, or stay amid Khao Sok’s dramatic landscapes while embracing nature-based travel, local experiences and a growing commitment to sustainable tourism across the country. The post Go Off the Beaten Path in Style in Thailand appeared first on TAT Newsroom.

TAT supports B.Duck Playful 20th – Glow In The Duck at centralwOrld Bangkok from 24 August to 20 September 2026. The family-friendly event features two giant inflatable playlands, carnival games, limited-edition merchandise, TAT mascots Nong Sukjai and Nong Rak Yim, and illuminated evening displays with synchronised music in the city centre. The post TAT supports B.Duck Playful 20th Glow In The Duck in Bangkok appeared first on TAT Newsroom.

Amazing Chiang Mai Green Guide Fest 2026 brings sustainable tourism to Railway Park from 28–30 August. Across six activity zones, visitors can explore local products, gastronomy, green business, community activities, music and culture. The carbon-neutral event expects 15,000 visitors and aims to generate over 100 million Baht in Chiang Mai. The post Amazing Chiang Mai Green Guide Fest 2026 drives Chiang Mai towards global green destination status appeared first on TAT Newsroom.

TAT’s 2027 tourism direction, The Year of Transformation, is built around four strategic moves to drive higher-value, more balanced growth. The strategy targets at least 5% tourism revenue growth, wider visitor distribution, stronger traveller loyalty, new growth engines, meaningful experiences, sustainability and deeper collaboration across Thailand’s tourism ecosystem in 2027. The post TAT defines The Year of Transformation as Thailand’s 2027 tourism direction appeared first on TAT Newsroom.